PORTFOLIO

PORTFOLIO

lily.k.journey@gmail.com

👋 I'm Lily, a writer and creative from the west coast.

I love helping clients distill their ideas into succinct, powerful messages that inspire and engage. When I’m not writing, you’ll find me at the beach, diving into a good book, or exploring new hobbies.

LILY JOURNEY

Writer & Creative Director

COPYWRITING SOCIAL MEDIA BRAND DESIGN

Everything has a story.

You. Your brand. Your mission.

But translating those complex ideas into simple, powerful core messages is no easy task.

And in an age of clickbait and AI, reproducing the same old marketing schemes or catchy lingo just doesn’t work.

That’s why I’ve spent the last 7 years helping people like you put words to the unique “voice” of their organizations.

Whether it’s through well-written email campaigns or a refreshed brand look, every communication detail tells a story about who you are and what you offer to the world.

SERVICES

You want to turn your ideas into impactful content. But typing “help me write” into ChatGPT isn’t going to cut it.
With more information at our fingertips than ever, too many organizations are trading quality communication for quantity.
I’ve spent years learning the “voice” of brands so I can create the most relevant content for their needs.
Whether you need captivating web copy, polished training materials, employee handbooks, donor or investor presentations, or spokesperson-ready content, I’ll craft text that resonates with your audience and drives results.
In an increasingly tech-centric world, social media is one of the most important homes for your marketing strategy.
Whether through TikTok, Youtube, Instagram, Facebook, LinkedIn, or X — building a community on social media is vital to missional longevity.
Going "viral" doesn't just happen — it takes someone who knows the ins and outs of algorithm changes and user experience.
I've managed countless accountings including communities of 1.5m on Facebook, 181k on Instagram, 23.7k on Twitter, 63k on LinkedIn.
After just two months under my management, one account I ran reached 266% more accounts than the previous three months and had a +75.2% increase in accounts engaged, and a +7.2% increase in total followers.
A/V needs? Let’s ensure your content is compelling from start to finish by crafting a story model. I’ll collaborate with you and your team in the pre-production stages to develop engaging story elements and episode topics that feel relevant to your audience.
From producing insightful interview conversations between hosts and guests to leading rough cuts, sequencing, and episode creation, I’ll help shape your story so that your voice is amplified.
I’ve cut my teeth in the podcasting world through my experience as both the Podcast Manager of “On The Ground With Samaritan’s Purse” and as the Podcast Story Consultant for “The Heart of Compassion” (Compassion International). I’m confident working in software like Descript and Riverside to record, edit, and produce polished podcast content.
You know why the world needs what you have to offer. But you're too close to the story because you're living it.
You need someone to pull it all together — someone to zoom out, trace the narrative, and distill all that goodness into a cohesive identity.
We'll start this process with collaborative sessions where you'll share your story and your goals. Together, we'll uncover the brand beneath it all.
You’ll leave with personalized identity resources like a Color Scheme, Mission Statement, Leading Narrative, Brand Language, and more.